Privacy Policy
Last Updated: January 2026
Links Ambulance ("we", "us", "our", or "Company") operates the linksambulance.co.uk website. This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Site and the choices you have associated with that data.
Information We Collect
We collect several types of information in connection with the services we provide:
- Personal Identification Information: When you register or interact with our Site, we may collect your name, email address, phone number, and other contact details.
- Technical Information: We automatically collect your IP address, device type, operating system, browser type, and unique device identifiers.
- Cookies and Tracking Data: We use cookies, web beacons, and similar technologies to track your activity on our Site.
- Usage Data: We collect information about how you interact with our Site, including pages visited, links clicked, time spent on pages, and referral sources.
- Affiliate Tracking: We track affiliate commissions, casino sign-ups, and promotional offers you engage with through our Site.
How We Use Information
We use the collected information for the following purposes:
- To provide, maintain, and improve our Site and services
- To process affiliate commissions and track promotional performance
- To conduct analytics and understand user behaviour patterns
- To personalise content and recommendations
- To send marketing communications (with your consent)
- To comply with legal obligations and prevent fraud
- To respond to your inquiries and customer support requests
Cookie Policy
Our Site uses cookies to enhance user experience and track affiliate activity. Cookie types include:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Help us understand how users interact with our Site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals to partner casinos and gambling sites.
- Marketing Cookies: Enable personalised advertising and promotional tracking.
You can control cookies through your browser settings and opt out of non-essential cookies at any time. Note that disabling cookies may affect Site functionality. For more information, visit www.aboutcookies.org.
Third-Party Links
Our Site contains links to casino, betting, and affiliate partner websites. We are not responsible for the privacy practices of these third-party sites. We recommend reviewing their privacy policies before providing personal information. We do not control their data collection, use, or security practices.
Any information you provide directly to partner casinos or betting operators is governed by their respective privacy policies, not this policy.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request correction of inaccurate or incomplete data.
- Right to Erasure: You can request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: You can request we limit how we use your data.
- Right to Data Portability: You can request your data in a portable format.
- Right to Object: You can object to processing for direct marketing or analytics purposes.
- Right to Lodge a Complaint: You may contact the Information Commissioner's Office (ICO) at www.ico.org.uk.
To exercise any of these rights, contact us using the details below.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this policy. Retention periods vary depending on the data type and legal requirements:
- Account information is retained for the duration of your account plus 3 years.
- Affiliate tracking data is retained for 24 months for commission purposes.
- Analytics data is typically retained for 12-24 months.
- Marketing preferences are retained until you unsubscribe.
You may request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or need to report a data breach, please contact us:
Email: [email protected]
Website: linksambulance.co.uk
We will respond to your request within 30 days as required by UK GDPR.
This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. We will notify you of material changes via email or prominent notice on our Site.